Showing items 1 - 9 of 9

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Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

- Carlson, Jamie, Rahman, Mohammad M., Taylor, Alexander, Voola, Ranjit

Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments

- Carlson, Jamie, de Vries, Natalie Jane, Rahman, Mohammad M., Taylor, Alex

The evaluative conditioning of well-established liked, disliked, and neutral brands. A new, multidimensional approach to understanding consumer behaviour

- Bosshard, Shannon Stefan

Established liked versus disliked brands: brain activity, implicit associations and explicit responses

- Bosshard, Shannon S., Bourke, Jesse D., Kunaharan, Sajeev, Koller, Monika, Walla, Peter

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

- De Vries, Natalie Jane, Carlson, Jamie

Managing web site performance taking account of the contingency role of branding in multi-channel retailing

- Carlson, Jamie, O'Cass, Aron

Children's band-related social interaction: a preliminary investigation into the impact of age, sex and birth-order

- Baxter, Stacey

Explaining brand performance differentials between firms via innovation and marketing

- Ngo, Liem, O'Cass, Aron

An exploratory perspective of service brand associations

- O'Cass, Aron, Grace, Debra

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